The Circular Momentum Show Transcript Featuring Ashley Foreman
Topics covered include Dynamic’s recognition in the 2026 Gartner Market Guide for IT Asset Disposition, consignment vs. fair market value settlement models, ESG reporting strategy, the Dynamic RFP toolkit, the new Virginia data center facility, on-site services for hyperscale customers, AI infrastructure refresh cycles, sales growth planning, website redesign, and automation in sales and marketing operations.
Part I
Pete Paisley (00:00)
Ashley Foreman, Enterprise VP of Sales and Marketing at Dynamic Lifecycle. Thanks for joining us on the Circular Momentum Show. I wanted to jump right in. I think many of us in the industry recently saw the Gartner ITAD report that was just issued, and that included Dynamic and some other industry leaders. Congratulations, by the way. Very exciting. I want to ask you a few questions around that. What are some of your thoughts about how you’ll be marketing around this report for sales growth? How can you use this to make a good first impression on a new prospect, for instance?
Ashley Foreman (00:39)
Yeah, absolutely. One of the things that makes Gartner recognition so meaningful is the role and credibility they play with enterprise tech leaders. They’re one of the most trusted advisory and consulting firms in the tech industry. Their research is really meaningful to CIOs, procurement teams, and other tech leaders when it comes to evaluating vendors and making strategic decisions. When organizations are evaluating ITAD providers, reports like this become part of that validation and evaluation process.
For us, being in the Gartner Market Guide is more than marketing — it helps provide credibility in the industry with an independent perspective that confirms whether a provider has the capabilities, scale, and credibility to support enterprise programs. That recognition is extremely valuable. It helps our customers have confidence in Dynamic’s ability to deliver secure, transparent lifecycle solutions.
For our sales team, we use that report as an educational tool. We’re launching campaigns around it, focused on driving education within the enterprise space. A lot of organizations still view ITAD as a compliance checkbox when in reality it’s a strategic part of technology lifecycle management. The research provides credibility and positioning that’s so important. We use it for sales enablement at all aspects of our funnel — top of funnel prospect conversations, thought leadership and educational content, and guiding conversations with procurement teams to help them understand what best-in-class ITAD programs look like. It’s one of our most critical and important campaigns of the year.
Pete Paisley (02:55)
The report did a really good job in terms of how clients should approach the vendor selection process. One thing that stood out to me was how they described settlement models. There’s the fair market value approach — typically a more conservative upfront settlement, often a 30-day buyout based on market estimates. I see that as the more traditional, historical model within the industry. But then the report goes on to say that a consignment model is much more transparent and beneficial to the customer. I haven’t seen that used nearly as much in the industry. What are your thoughts — are we going to see more of a shift toward consignment-based settlement?
Ashley Foreman (03:54)
Interestingly enough, consignment is Dynamic’s base model. We onboard our customers to a consignment model primarily because of transparency and value return — two things our clients really value. Being able to maximize that return and provide full transparency around reporting has been really well received.
We do occasionally have customers who prefer the fair market value option — it’s more traditional, and if they prioritize a quicker return they’re okay with what that means from a valuation standpoint. It just depends on what they prioritize. But for us, we’re seeing that shift. The majority are focused on the values that align with consignment, which is why that’s the baseline we onboard customers to.
Pete Paisley (05:06)
That’s good to hear…
Part II
Pete Paisley (00:00)
Moving on, I wanted to ask about your new Virginia location…
Ashley Foreman (00:14)
Yes. We have opened our facility in Lowndes County, data center alley in Virginia. The need was driven by customer demand…
Pete Paisley (02:25)
I think your official ribbon cutting…
Ashley Foreman (02:33)
Yes. We’re going to Data Center World…
Pete Paisley (03:38)
We’ve been getting data…
Ashley Foreman (03:38)
Absolutely. On-site service teams are a heavy, heavy focus for us…
Pete Paisley (05:29)
I want to switch gears a bit to sales growth…
Ashley Foreman (05:29)
We’re really focused on long-term structural growth…
Pete Paisley (08:55)
I want to ask about your new website…
Ashley Foreman (08:55)
Thank you — I have to give kudos…
Pete Paisley (11:50)
Kind of a closing question…
Ashley Foreman (11:50)
Automation is important as we grow and scale…
Questions? Comments? War stories?
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